Professional Pilot, January 2019
OPERATOR PROFILE SC Aviation ties original growth to cheese sales The Swiss Colony food marketing business led to SC Aviation now providing charter management maintenance and parts throughout the US Midwest 34 PROFESSIONAL PILOT January 2019 With nearly their entire fleet of 12 Hawker 800 850s and 5 Dassault Falcon 900 2000s based at their home field in Janesville WI it takes an impressive crew to keep their charter maintenance management and parts operation running smoothly By Brent Bundy Phoenix Police Officer Pilot AS350 AW119 Cessna 210 182 172 I n 1926 a young entrepreneur began a home based business that would become synonymous with holiday mail order foods throughout the USA and beyond This was the foundation of The Swiss Colony The company began an expansion in which business aviation would play an early role The success of their corporate flight department would eventually spawn a separate undertaking for the Wisconsin based corporation This additional enterprise now known as SC Aviation has become a leader in aircraft charter management and maintenance throughout the upper Midwest From the basement to the skies As a senior at the University of Wisconsin Madison in 1925 Ray Kubly concocted an advertising campaign for an imaginary mail order cheese company to fulfill the requirements of a marketing class What separated Kubly from fellow students was that this idea was in fact his vision The following year with his degree and class project in hand Kubly began mailing out advertisements for his hand cut and wrapped cheeses All 50 packages he had assembled in the basement of his Monroe WI home were sold in that first year He named his new company The Swiss Colony and for the past 92 years they have delivered Wisconsin cheeses meats desserts and more around the world It wasnt long after The Swiss Colony opened its doors that Kubly and his team recognized the benefits of air travel to their operation In fact it was at the dawn of business aviation as we know it today that The Swiss Colony began a long relationship with Cessna when they purchased their first airplane in 1946 a Cessna 140 Even with its meager 2 person capacity it effectively transported personnel to locations distant from Photos by Brent Bundy
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